Well i was watching tv and i noticed this...

Do you know a company named "Tele 2"..i think it as begun to spread all over europe....now here's the point...

In their comercial they say things like...
-In PT(the other phone company) as prices 20 % over ours(f example)...why won't you change to tele 2?..

I mean this things ain't legal are they?

If its a proven fact by a third party survey then its legal, Here it is anyway.

Some times companies has divisions...Like in my country:

In chile The market Chain "LIDER" has an agreement to use the name of the market "JUMBO" on their sales...

Obviously, they put a list with prices more cheaper than the other one...

Usually this would be ilegal, but they had the agremment so... it's legal to use the name of the other on they offerts...

Sorry if my english is to weird... But I'm from latin america and my english is not very good... Spanish is my language ^^

It is legal to say it but only if it is true, or so I believe.

It's different from country to coutnry... inthe US, you always see ads like that, and they're often the best ones (especially ads from Pepsi attacking Coke )

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Originally posted by Patchou
It's different from country to coutnry... inthe US, you always see ads like that, and they're often the best ones (especially ads from Pepsi attacking Coke )

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Jimmy Hendrix Drinks Coke Everyone..I doubt he would ever touch a pepsi! that commercials so not true!!

lol i used to live in the Usa but then i moved..

In usa all the commercials are competitives and say cheaper then the other brand blah blah...

Espiecelly with internet... Bunch of companys post advertisments proving that they are cheaper then the other people.. lol

Really wierd

the Tele 2 adverts are legal, since what they are saying is true, it would be illegal for them to say

"raaaar, we totaly own PT, they can bow down and kiss the ring"

lol, what a great way of putting it.

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Originally posted by Patchou
It's different from country to coutnry... inthe US, you always see ads like that, and they're often the best ones (especially ads from Pepsi attacking Coke )

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lol In Australia you don't see many of those ads... at all, i can't remember seeing one!! Im not sure if its illegal or legal tho!!
lots of ads over here go we are 20% cheaper then the competition or other providers, they don't state the name
Chestah

Here in DK (Europe if some of you don't know...), Tele 2 does that a lot now. They didn't before, I think they've been around for just about over 7 years now, and they're large campaigns have first begun now.

lol.. i cant believe it.. Live in Usa for an year and watch TV... Not only do they state the name.. but they also put crosses on it lol.. to show prices..

Like for example..

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Originally posted by Patchou
It's different from country to coutnry... inthe US, you always see ads like that, and they're often the best ones (especially ads from Pepsi attacking Coke )

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Originally posted by thekid

quote:

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Originally posted by Patchou
It's different from country to coutnry... inthe US, you always see ads like that, and they're often the best ones (especially ads from Pepsi attacking Coke )

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I like DHL vs. FedEx+UPS one

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well, by nature, it should be legal under free market economy for one company to make direct or indirect reference to competition's offer (based on facts of truths) in their advertisements in order to create a comparison for the purpose of gaining more market ground.

actually, some commercials done by a cellular provider here in Canada came to me immediately. in the end of each, they always emphasize that their offers are exclusive by saying "...regretably, only from Fido." so without mentioning any names, they manage to create the effect of comparison against all competitions. they've been running that line for a while now, so you get the idea...

I don't know about laws, but IMO it's legal as long as all what is said is true.

In Spain, i've seen only one or two ads like that.

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Originally posted by DangerXone
lol.. i cant believe it.. Live in Usa for an year and watch TV... Not only do they state the name.. but they also put crosses on it lol.. to show prices..

Like for example..

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Ive saw that ad also as johny lives in the same country as me.
I dont think its ilegal.
We are talking about companies fight i can tell you that if one company offers a product at a price below the cost just to have moe clients than the other that is ilegal i think.