Dunno about the USA or anywhere else but UK TV is flooded with them at the moment and they're always crap and never make sense EVER.

Sure I'm a creative person but I always think that perfume ads are just shite, over the top and completely irrelevant to the product.

My personal hates at the moment are 'Stella McCartney' which has some terrible CG animated flower/smoke unfolding what makes it terrible mostly is the music and the ad is cut about and edited and just looks horrible. And it's shown ALL THE GODDAMN TIME!

There's some other one which has some bloke standing in a room the camera circles around him twice then stops and he looks at it then it shows the perfume bottle, what the hell? the bloke looks pretty annoyed anyway. Not like "fashionably moody", just depressed/pissed off.

Weebls-Stuff did a pretty funny edit of Sarah Jessica Parkers Perfume ad for 'lovely' http://www.weebls-stuff.com/toons/Lovely/

but seriously I can't be the only one who thinks they're the worst adverts on TV.

I think the most consistently creative and effective adverts I've ever seen have been for cars (Honda's imagine adverts, Skoda's cake car, most other ads are very creative too with great video and animated effect combinations etc)  then probably beer adverts (Guinness and Stella Artois spring to mind)

I agree, perfume adverts are just ridiculous. They are completely pointless and have no real relevance to the perfume at all. That Chanel No.5 advert (with Nicole Kidman) is far too long, and I would never realise it was for a perfume.

I love Honda's adverts, and I also really like Sony's adverts, they're creative, especially the Sony Bravia one with the bunnies. :]

Post your fragrants here

I'm only noticing these ads because I'm not at my own home with my computer and all my other stuff to do, so just lazing about trying to stay out of pain with my back and just watching the films and news and all these ads in between are just so agitating.

Well, I guess it has something to do with it being hard to advertise smell on TV I've noticed there's a lot of those ads here as well.

ahh but some of them are hot.

like the guy in the diesel ad for life or something.

its basically marketing a person, if they look hot then people will buy the perfume for that desired effect. also when you're smelling the perfume and you have an ad with a hot guy in mind, you're going to like it more.

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Originally posted by azn angel
ahh but some of them are hot.

like the guy in the diesel ad for life or something.

its basically marketing a person, if they look hot then people will buy the perfume for that desired effect. also when you're smelling the perfume and you have an ad with a hot guy in mind, you're going to like it more.

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Originally posted by Tasha
That Chanel No.5 advert (with Nicole Kidman) is far too long, and I would never realise it was for a perfume.

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Originally posted by aNILEator

Oh I thought of another one I hate, the one where this woman is getting her make up done by loads of people and she keeps saying stuff like Bigger is better ' OUCH!' etc then storms off towards the cameras. I have no idea what scent it's advertising, I just take the piss out of the way she says ouch each time it's on.

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Indeed Sony have hit 'n' miss campaigns imo.

All the playstation adverts have had some WTF factor
PSP has had some really dodgy adverts, but also some funny ones.
PS2 had some seriously WTF adverts
PS3 adverts really don't make me want to go out and buy a PS3.

Whereas Sony Bravia TV ads have been really good, creative, imaginative and popular.

XBox has had some really good ads which get banned but earlier I saw na advert for CoD4 and that looked far better than any PS3 game advert I've seen yet.

And I think Nintendo have a very good idea on their marketing, who they're aiming at/for they advertise their products to appeal to families and adults and groups of friends, rather than kids/'gamer' teens.

I'm not sure I can agree Vac, I think perfume companies can probably afford very good writers, their productions go very OTT and style heavy, but imo they're always too random in a bad way and really don't sell the product to me.

That channel no 5 ad is soo long it even says "This is an advertisement" in the bottom corner on occasion, I think it's written well and planned out but far too long, and it's been parodied because it's just so OTT and long and Nicole looks/acts drunk.

* aNILEator clasps bottle of Jack Daniels and flops back a curtain "I'm a Dancer!!!!" *hic* "I love to dance!"

The thing is, taking the Chanel no. 5 ad as an example - you are able to name the product from talking about the advertisement. The advertisers have done their job, promotion.

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Originally posted by Tasha
especially the Sony Bravia one with the bunnies.

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well, what does a smell look like?

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Originally posted by haydos
The thing is, taking the Chanel no. 5 ad as an example - you are able to name the product from talking about the advertisement. The advertisers have done their job, promotion.

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Originally posted by ShawnZ
well, what does a smell look like?

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Well if their ads are causing this much discussion among people, clearly the perfume marketing agencies win.

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Originally posted by aNILEator
Channel No 5 is the most well known perfume in the world anyway

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Originally posted by aNILEator
Well promotion is one thing sales is what the advert should drive.

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Yes but many things have absolutely failed in the past like ITV Digital, sure they were promoted, great nationwide campaign, but nobody bought the bloody thing. Instead people latched onto the monkey puppet.

Talking is one thing, negative talking is another I'm not going to go buy their products and don't even recognise their products because of being flooded with the adverts and they're all nonsensical and random trash

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Originally posted by aNILEator
That's not the point, adverts for stuff like glade air freshners etc all make sense and explain what's in them etc, and generally use the items of what's in them as fading animations or stuff eg, rose petals will gently drift out of the air freshner or flush down the toilet or something.

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No Shawnz I was thinking more flowers and fruit flowing from the bottle as a woman sprays herself with it and floating off behind her as she walks down the street looking fairly happy with herself.

You are an idiot most times tbh

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Originally posted by aNILEator
Talking is one thing, negative talking is another  I'm not going to go buy their products and don't even recognise their products because of being flooded with the adverts and they're all nonsensical and random trash

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Originally posted by saralk

When you're in a shop thinking about what perfume to get your girlfriend, you're not going to choose a perfume based on smell, really.

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Originally posted by aNILEator

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Originally posted by saralk

When you're in a shop thinking about what perfume to get your girlfriend, you're not going to choose a perfume based on smell, really.

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Why not? When I have many years ago I did, I'd be like, that one smells nice, Mum'll like that one. Or that one smells like ammonia I'm not even going near that one ever again.

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You needn't lecture me on marketing and the subconscious mind, I've had lectures and briefly studied it before.

You say I'm not the target audience, well they're aiming a double edged sword really, the intended targets are in my opinion and reasons for; women to think that looks nice I wouldn't mind that, then possibly mention it to the man they would like to receive the gift from. Men hmm my "insert female relation here" wouldn't mind that, I think. Generally I think it's men that are expected to buy the stuff though.

And usually yeah I'm not the one suckered into advertising blindness, I will base my choices on personal opinion and review not saying that I am not influenced by others, if I read a review of a product by someone that I know/respect and have generally agreed on their opinions before that will most likely influence my decision, but then sometimes I will still persevere to form my own opinions. Going back to my statement earlier about stella artois ads, the ads are entertaining I like them, but I don't particularly like the beer.

anyway I made this thread really to just hear others opinions on TV ads for such items, not to discuss marketing strategies really

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Originally posted by aNILEator
anyway I made this thread really to just hear others opinions on TV ads for such items, not to discuss marketing strategies really

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Two adverts I hate.

1. Lacoste Pink. Despise it with a passion, very mysognistic in my eyes. "Erm, we've made lacoste for girls? Erm... We'll call it PINK because thats girly, and have a blond girl running round chasing ribbons and shit because that's all they know, y'know, they wont pay much notice being girls and all. Propa targeted at teen girls, and to me, it says "Pink! Yay! Don't have no hope or ideas in life! You just chase those ribbons!"

2. Direct Line. Adverts make you want to buy things, or at least, thats the point. I see DL, and think, you got moaning bastards chatting about insurance, thats it. Now, I know its not alot fun because I've worked in the industry and alot of close relatives still, do but these people bitch about how crap it is, DL offer them a good deal (better, appountly) and then they jus shrug "thats better." Piss off. Don't waste my time. Makes me NOT want to take it with them.

The NCD-bonus-blatently-advertising-fronted-policies-and-high-excess-build-on-young-drivers thing is pretty good though. An illegal loophole, but good. (Offtopic rant... only I will get it )