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Originally posted by Voldemort
I doubt it has solid scientific evidence anyway
It does though....
There is also a whole science devoted to color studies. Color science and psychology is also part of the education of professions like architects, decorators, light engineers, etc etc.
Although a certain color will not always have the same effect on all people (there are always exceptions), it is a pretty solid and a prooven study.
There is also something like chromotherapy, which is the use of colors as a tool to heal and for therapy. And without knowing it, we are all actually exposed to chromotherapy in daily life in one way or the other...
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But, there are two things being confused in this thread though: there is a difference between color symbolism and psychology effects of colors.
Eg: red does not give the feeling of danger, but rather the feeling of warmth, cousyness, etc (quite the opposite of danger, which is more felt with a color like bright yellow). But as a symbol, red is used to indicate danger and fire. The color symbol green can mean envy, jealousy, while the color itself let us feel more in balance, at ease and is more soothing (hence used in operating theaters)... Used as symbols, it also depends from culture to culture of course. But as psychology effects it is more universal.
And because colors have a psychologic effect on people (and animals btw), it also can have a physical effect like an increase of hart rate or increase in blood pressure. Though the physical effects are useually extremely small, they can be there, certainly on long term exposure. Also when talking about these psychologic effects which trigger physical effects, think about the placebo effect which can trigger physical change too (just because people think they took something which will cure them).