I haven't read the whole of this thread so I've scrolled down immediately after reading Cookie's post.
Cookie, the reason Google made the decision is because they wanted to "go back to basics", meaning they'd remove everything unnecessary until one hovers over the page.
The only
real call-to-action that Google ever wants to have on it's pages is the search bar. Through the searches on this main page it sends people to exactly where they want to be, quicker than if they saw a bunch of text. This could be somewhat confusing for a lot of users!!! Keeping in mind that Google gets billions of hits per day, and the majority of computer-users visiting this site will not have a clue what's going on.
Google said the following:
quote:
“For the vast majority of people who come to the Google homepage, they are coming in order to search, and this clean, minimalist approach gives them just what they are looking for first and foremost. For those users who are interested in using a different application like Gmail, Google Image Search or our advertising programs, the additional links on the homepage only reveal themselves when the user moves the mouse.”
I don't think they could make a more just argument in their decision to make the page fade in. It makes a lot of sense and is a sound decision on their part. Though, according to
Mashable, people are a little taken aback at the moment; this momentary pause that people are taking will eventually stop happening and then it
will make future searches faster.
I'm not sure how people can oppose a lot of the things Google are doing. They are one of the most intelligent and intuitive companies in the world when it comes to the world wide web. They perform countless studies and analyses every single day, so I'm sure they know what they're doing - and I'm saying this as someone who keeps up to date with them on a daily basis.
Edit: @NanaFreak - I completely understand what you're saying but why do that when you just have to hover over the page? The only thing Google wants you to click is "search" or "i'm feeling lucky", they're not bothered about the other stuff
too much. By clicking, you're making the user perform an unnecessary action that would deter
millions of people from using the site - particularly those who use those links on a regular basis.
It's all about usability and Google have got it right.