quote:
Originally posted by Jieff
I don't believe in miracles, but hey, we never know.
Seriously, tell your people to invest into a proper design team or to ditch your current one.
Enough people have already stated their opinion on the website so I won't repeat that..
But: rebranding with a different and in my opinion WAY more unprofessional logo than Plus! currently has should be a huge NO or at least shouldn't be taken lightly. (3D-ish exclamation marks in that style were popular maybe 5 years ago, and did you consider all the brand recognition Plus! and its current logo gained over the last years? The new exclamation mark by itself has ZERO recall value, unless you always include "Plus" or "Messenger Plus", which then would look even more similar to this:
http://i.imgur.com/zYJ9S.jpg)
How about cleaning up/evolving the current logo a bit instead?
(Or how about employing a certain design team which already has extensive experience with the Messenger Plus! brand and a good track record? )