Too lazy to read all the posts but here it is anyways. Adidas is the first company to... add a computer chip into their shoes. Now what purpose would this serve and who would use it. Well simply Runners would. Now the computer chip wont be automatic the user will need to enter in information into it for the shoes to compensate. Now basically the chip will change the density of the shoes and the amount of pressure so to speak put on your feet when you run. So if you put into the chip your running on gravel then it will change and make it seem like your running on air.
Gotta love knowing people in Sports Stores that sell shoes