Even better: Autorun is governed by a file called 'autorun.inf'.
code:
[AUTORUN]
icon=\firefox\firefox.exe,0
shell\portablefirefox = Portable &Firefox
shell\portablefirefox\command = firefox\PortableFirefox.exe
shell\portablethunderbird = Portable &Thunderbird
shell\portablethunderbird\command = thunderbird\PortableThunderbird.exe
is the one on my pen drive. OK, it doesn't have something that actually runs an app, but a quick Google will find that sort of info