quote:
Hoping to take some market share from Apple in the world of digital-music players, Sony (NYSE: SNE - news) on Thursday began taking orders for its latest digital Walkman, known as the Bean.
While officially known as the NW-E300 line, Sony is marketing the new devices after their bean-like shapes. The palm-size devices are available in four jellybean-inspired colors: pink, black, blue and white.
A 512-MB version costs US$130 while a unit with 1 GB of storage is priced at around $180. Although the players will not be on the shelves until late September or October, Sony is taking preorders on its Web site.
"Sounds an awful lot like the [iPod] Shuffle; but just being like the Shuffle is no guarantee [of success]," said Gartner (NYSE: IT - news) analyst Michael McGuire.
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some mages:
I think they look awsome!