You can enter whatever you want in those 3 fields... they're not really important, and you can edit them later in the config file anyway...
code:
# ServerName gives the name and port that the server uses to identify itself.
# This can often be determined automatically, but we recommend you specify
# it explicitly to prevent problems during startup.
#
# If this is not set to valid DNS name for your host, server-generated
# redirections will not work. See also the UseCanonicalName directive.
#
# If your host doesn't have a registered DNS name, enter its IP address here.
# You will have to access it by its address anyway, and this will make
# redirections work in a sensible way.
code:
# ServerAdmin: Your address, where problems with the server should be
# e-mailed. This address appears on some server-generated pages, such
# as error documents. e.g. admin@your-domain.com
Also see
http://httpd.apache.org/docs/2.0/platform/windows.html.en#inst
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