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RE: msgpluslive.com enhancement
Shadows suck and definitely aren't "Web 2.0".
Shadows are only nice if they're small and fit the site/design. IMO those don't.
Further to that, shadows everywhere is a huge mistake as it wrecks the contrast between various elements and text on the page - they don't help improve usability of a site when applied in a "large" scale. As has been said, it makes the site look tacky - because shadows are exactly that, tacky.
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