Oh I agree completely
But it would be nice if you could accumulate your clicks so you can qualify for some sort of "runner up prize."
Take Coke for example - You enter your PIN to WIN, if your PIN doesnt WIN, at least you've earned some credits to put towards something else you can buy. You could buy movie passes or something else for instant satisfaction or save for the big ticket items and the long awaited "in-your-face-everybody"