Scouser over here vimto... should of PM'd me
I'll ask my gf when she gets back (shes a die hard blue), but I know this little nugget: It's going to be called "Everton 2" and the original shop near the ground wil be called "Everton 1". But theres a second reason:
Liverpool 1... Everton 2, get it?
Tell 'em you think thats a boss idea. Sure to get you in the good books.
EDIT: Oh, and "feed the Yak and he will score" apprantly.