quote:
Originally posted by Nagamasa
quote:
Originally posted by CookieRevised
a simple plain white-ish font. eg: Arial or the likes is more than good enough
People recognize fonts, and if they see a font they use everyday, it doesn't seem as professional.
Well, I completely disagree.
Believe me that a typeface like Arial, or the likes, eg: Tahoma and other standard fonts used by Windows, is used in 99,99% of all professional promotion for the normal text. Maybe not Arial or Tahoma exactly, but fonts which are extremely similar, regular, without any fancy ding dongs.
In the real world 99% of all people will not reconize fonts by name at all, they simply see a normal easy readable font. If you ask 100 people on the street if something is in Arial or in Tahoma, almost everybody will look at you like "wtf are you saying?".
We're not talking about web stuff or other PC/IT things we, as geeks for the lack of a better word, come in contact with daily and maybe find 'old', 'already done' or 'not original' or 'hey I reconize that font'. These are not skins or fancy looking web 2.0 websites or whatever, but real world promotion which goes by a different set of rules than the online world or than the world we as geeks are used to.
There is a very good reason why most promotional text is made easy to read, simple and plain in a basic font. Such fonts are used just because they are easly reconized and people are used to it and such texts are read faster than texts in other fonts.
So, using a basic standard Windows font or not hasn't got anything todo with looking professional or not. What you can not forget is that the information is the most important thing here together with the kind of product you want to promote and above all who your target audience is.
And it is that which defines if something is done in a professional way or not, everything must fit together. You're not promoting a designers label or an art gallery or a fancy looking website or something to IT'ers, designers or geeks who reconize the differences between Arial and Tahome miles away.
I know it is very tempting to make something arty farty, being computer literate and being handy with photoshop and all, but that will only backfire if you overdo it.
got a bit caried away (again) 
/ 
