Actually from many marketting aspect its horrendous. It will alienate a large fan base, and attract a non-consuming following.
If I was a marketting designer I would of gone for a series of different pictures of Plus products, in different situations and both a male and female model.
Well if you still believe sex sells which it doesn't really anymore because people are too use to it. Product placement and indentification works much better.
Plus the fact I don't find the model to my personal tastes doesn't help.
* Mat3 ducks flying rotten fruit.
but hey Patch knows best I suppose
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