I can see it?
Cookie, it is keyhole, but it has got a few extra features, like downloading business listings and searching them all from within the program.
If you look at some of the stuff they have in their labs, you can really see where they are taking google, it is going to become a very very useful hub of information.
I think that pretty soon, they will combine all their services into one system, that can be accessed from loads of different areas.
For example, if you are using their "Hello" messenger system, and you say to your friend "did you watch Desperate Housewives yesterday", Hello will reocognise that, and then turn Desperate Housewives which will provide information about the TV show from google TV, including when the program is going to be repeated etc...