quote:
Originally posted by haydos
The thing is, taking the Chanel no. 5 ad as an example - you are able to name the product from talking about the advertisement. The advertisers have done their job, promotion.
Well promotion is one thing sales is what the advert should drive. Channel No 5 is the most well known perfume in the world anyway and most sold/bought at Christmas time as well, so it's not like we wouldn't know what it was. Also that particular advert has Channel logos and branding in huge letters everywhere so you can't miss it. I don't particularly hate that ad, it's the other ones I dislike.
quote:
Originally posted by ShawnZ
well, what does a smell look like?
That's not the point, adverts for stuff like glade air freshners etc all make sense and explain what's in them etc, and generally use the items of what's in them as fading animations or stuff eg, rose petals will gently drift out of the air freshner or flush down the toilet or something.
And the sony ads etc don't even show the TV or logo till the end anyway, so you hardly see the product.
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