You needn't lecture me on marketing and the subconscious mind, I've had lectures and briefly studied it before.
You say I'm not the target audience, well they're aiming a double edged sword really, the intended targets are in my opinion and reasons for; women to think that looks nice I wouldn't mind that, then possibly mention it to the man they would like to receive the gift from. Men hmm my "insert female relation here" wouldn't mind that, I think. Generally I think it's men that are expected to buy the stuff though.
And usually yeah I'm not the one suckered into advertising blindness, I will base my choices on personal opinion and review not saying that I am not influenced by others, if I read a review of a product by someone that I know/respect and have generally agreed on their opinions before that will most likely influence my decision, but then sometimes I will still persevere to form my own opinions. Going back to my statement earlier about stella artois ads, the ads are entertaining I like them, but I don't particularly like the beer.
anyway I made this thread really to just hear others opinions on TV ads for such items, not to discuss marketing strategies really