Shoutbox

lol In Australia you don't see many of those ads... at all, i can't remember seeing one!! Im not sure if its illegal or legal tho!!
lots of ads over here go we are 20% cheaper then the competition or other providers, they don't state the name
Chestah

Here in DK (Europe if some of you don't know...), Tele 2 does that a lot now. They didn't before, I think they've been around for just about over 7 years now, and they're large campaigns have first begun now.

lol.. i cant believe it.. Live in Usa for an year and watch TV... Not only do they state the name.. but they also put crosses on it lol.. to show prices..

Like for example..

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Originally posted by Patchou
It's different from country to coutnry... inthe US, you always see ads like that, and they're often the best ones (especially ads from Pepsi attacking Coke )

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Ohh yah , In the United States of America they use that tactic alot. Every commertial for Car Insurrance , Cell Phone Companies , Practicly any company with a monthly or anual fee has will use that tactic.

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Originally posted by thekid

quote:

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Originally posted by Patchou
It's different from country to coutnry... inthe US, you always see ads like that, and they're often the best ones (especially ads from Pepsi attacking Coke )

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I like DHL vs. FedEx+UPS one

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(And Vantage, Hendrix was a rebel... im really sure he'd prefer a pepsi over a coke)

well, by nature, it should be legal under free market economy for one company to make direct or indirect reference to competition's offer (based on facts of truths) in their advertisements in order to create a comparison for the purpose of gaining more market ground.

actually, some commercials done by a cellular provider here in Canada came to me immediately. in the end of each, they always emphasize that their offers are exclusive by saying "...regretably, only from Fido." so without mentioning any names, they manage to create the effect of comparison against all competitions. they've been running that line for a while now, so you get the idea...

I don't know about laws, but IMO it's legal as long as all what is said is true.

In Spain, i've seen only one or two ads like that.

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Originally posted by DangerXone
lol.. i cant believe it.. Live in Usa for an year and watch TV... Not only do they state the name.. but they also put crosses on it lol.. to show prices..

Like for example..

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For example what?

Ive saw that ad also as johny lives in the same country as me.
I dont think its ilegal.
We are talking about companies fight i can tell you that if one company offers a product at a price below the cost just to have moe clients than the other that is ilegal i think.