Indeed Sony have hit 'n' miss campaigns imo.
All the playstation adverts have had some WTF factor
PSP has had some really dodgy adverts, but also some funny ones.
PS2 had some seriously WTF adverts
PS3 adverts really don't make me want to go out and buy a PS3.
Whereas Sony Bravia TV ads have been really good, creative, imaginative and popular.
XBox has had some really good ads which get banned
but earlier I saw na advert for CoD4 and that looked far better than any PS3 game advert I've seen yet.
And I think Nintendo have a very good idea on their marketing, who they're aiming at/for they advertise their products to appeal to families and adults and groups of friends, rather than kids/'gamer' teens.
I'm not sure I can agree Vac, I think perfume companies can probably afford very good writers, their productions go very OTT and style heavy, but imo they're always too random in a bad way and really don't sell the product to me.
That channel no 5 ad is soo long it even says "This is an advertisement" in the bottom corner on occasion, I think it's written well and planned out but far too long, and it's been parodied because it's just so OTT and long and Nicole looks/acts drunk.
* aNILEator clasps bottle of Jack Daniels and flops back a curtain "I'm a Dancer!!!!" *hic* "I love to dance!"