Shoutbox

(It prob looks like I'm just spamming my link, but it is tech talk related)

I registered MrMoo.info yesterday and I'm planning on using it as a SEO test site, and my target is to try and get into the top 5 Google results for the words 'Mr Moo'.  Random I know.  If I succeed in that, then I will just try to improve the ranking more and getting the number 1 place, but I doubt that'll happen.

So, just wondered what sort of tips people have on SEO?  I know the basics, like no hidden text, keywords in urls are good etc, just wondered if anyone has any recommendations or ideas to try out?

EDIT:  One thing I forgot to ask, can anyone with a website who wouldn't mind add to link to the site?  Using the text 'Mr Moo's Shrine'?  If anyone does let me know and I'll add a link back if they want it. 

Cheers