It's not only the visual but how it works.
My XP is Dutch so I'll explain how it works.
Description at the top.
And then 4 sections.
1. Select criteria for the rule (when a person comes online)
2. Select actions for the rule (multiple are allowed)
- a sound
- start a program
- open conversation
- send message
3. Rule description
User can:
- click on an underlined word to specify more info
eg: the message to be sent, which program to start, which sound to play
- read which actions will be taken
4. Name of the rule.
Please take your time and make me happy
Thank you.
PS. A screenshot of the "e-mail rules" feature is attached (in Dutch)
Attachment: 
