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RE: messenger:mate gets lower!
How does a website differ from an advertisement through a traditional medium?
You cannot change the ads you see on television, but you can get in contact with who's behind an ad that you dislike, disagree with, or disapprove of and send them a written request to either pull their advertisement or change it. It's still ultimately up to them whether or not they listen to and/or act upon your request.
I still don't see how the comparison page differs from an advertisement on television, the radio, a newspaper, etc.
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