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O.P. RE: G(oogle )Mail - Did I hear right? 1GB mail storage?
Well, Google is going to offer public stock (or whatever it is in English). So it's very interesting for them to offer new services, and the best way is to get personalized ads related to the content of the page you're viewing (AdSense, which has a very high quality). Attracting new customers and users (well, you kinda pay for viewing ads on the page) will make the company more influencing and more money will be spent in stocks... so... more $_$
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