quote:
Originally posted by aNILEator
quote:
Originally posted by saralk
When you're in a shop thinking about what perfume to get your girlfriend, you're not going to choose a perfume based on smell, really.
Why not? When I have many years ago I did, I'd be like, that one smells nice, Mum'll like that one. Or that one smells like ammonia I'm not even going near that one ever again.
You may think you are, but you're really not. The first rule of marketing is perception is reality, while your conciously watching an advert thinking, that is lame. You're subconcious is thinking something completely different, it might be looking at a pretty girl, or a calming song and making connections between the brand of perfume and this girl who isn't wearing very much.
Then when you come to smell the perfume, those connections are being made again. And your perception of what a nicer smell is, has been filtered.
Of course, i'm not talking about you specifically, i'm using it in the general sense. Maybe you are one in a million, the lone renegade who sees the world for what it is. Immune to marketing, a BMW is just a Ford in a different shell and you don't perceive a man in a tailored Armani suit any differently to how you perceive a man in an ill fitting Tesco suit.
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