What about msn messages with multiple smileys? Just count all the smileys individual.
Example:

= mood -2

= mood -1

= mood +1

= mood +2
You could also have multiple categories, so you can log the times specific emoticons will be used. i.e. when someone uses

a lot, his avatar could be changed into a shy version. Same for

.
Or like a love-category, counting




