Shoutbox

I installed your program yesterday, and I didn't find anything wrong with it at all. In fact I was rather impressed, I think there's a lot of potential.

However, you're marketing it all wrong, and indeed you do sound like smiley central - I don't have to state that many people have bad experiences after installing it, and it is only logical that anything that sounds remotely good is now treated suspiciously.

I'm a fan of MsgPlus, I've been using it for years. I don't remember how I first came upon it but I know most of my contacts now use it simply because I recommended it to them. I don't think I've noticed a single ad yet it's a well known piece of software.
If your program is really good, people will pass it on by word of mouth (or messenger). You won't need to worry about promoting it.