£899 Inclusive of VAT.
$1299 (US)
for this:
http://store.apple.com/1-800-MY-APPLE/WebObjects/...try.wo?family=iMac
• 512MB DDR400 SDRAM - 1 DIMM
• 160GB Serial ATA drive
• Combo Drive (DVD-ROM/CD-RW)
• Keyboard and Mouse + Mac OS X - U.S. English
• 56Kbps Modem
• 17-inch widescreen LCD
• 1.8GHz PowerPC G5
• ATI Radeon 9600 with 128MB DDR Video Memory
• AirPort Extreme
• Bluetooth 2.0 + EDR
To me, in order to increase Apples market share they would need to put it closer in price to PC's.
Say £749 (UK) & $1050 (US)
That does surprisingly enough still give Apple a Profit on each machine, which does go to show the kind of markup Apple pu on their machines.
Still, it's a pretty nice machine and i'm sure you'll enjoy it greatly.